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Nintendo's Back-to-the-Future Philosophy

Nintendo's position in today's gaming culture is unique. The company is simultaneously tied to the first memories many players have of gaming, and dedicated to driving innovation. This results in a binary split in the company's releases. Games like Legend of Zelda: Spirit Tracks and Super Mario Galaxy 2 are made to satisfy the older fans, while newcomers get Wii Fit and Wii Music.

Paying homage to the past while offering new experiences seems difficult, if not as impossible as becoming the world's tallest midget. However, as demonstrated by recent DS release, Mario & Luigi: Bowser's Inside Story, Nintendo's longevity and success has and continues to be, based on this uniquely retro-futuristic approach.

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