Eurogamer writes: "The trend of nothing much happening after E3 continued throughout July. EA annoyed some more people with another promo idea someone probably didn't think through properly, and really wound up Dana White by allegedly telling him UFC isn't a real sport. Well, it's certainly no WWE.
Activision raised eyebrows by announcing the RRP for Modern Warfare 2 would be £54.99, blaming a weak pound and an irresistible desire to cash in and exploit kids. Maybe not the last two."