Bridging The Film-Game Divide: Ubisoft's Yannis Mallat on the Future of Digital Entertainment

How serious is French-headquartered Ubisoft regarding its recently revealed efforts to marry both games and film? Very much so, according to Ubisoft Montreal CEO Yannis Mallat, who is helping to mastermind Ubisoft's new production center, specialized in the creation of digital cinema content, will be focused on producing short films based on Ubisoft brands.

Gamasutra caught up with Mallat at a recent Ubisoft press event in San Francisco, and in this intriguing interview he reveals some of the design challenges inherent with this convergence, as the company works to create short films based on video game properties, beginning with a CGI short based on the upcoming Assassin's Creed franchise.

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