EA reclaims top spot in 'disappointing' Euro market

Electronic Arts' senior vice president of European publishing, Jens Uwe Intat, has said the publisher is "disappointed" with the market's performance in 2009.

"I have to say we've been a little bit disappointed," Intat told UK trade publication MCV. "When we were planning 2009 we were looking at market growth of around 5 per cent in packaged goods, but what we've seen is a decrease of about 10 per cent."

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Sarick3221d ago (Edited 3221d ago )

EA seems to want their stuff to sale really well, They even create ways to encourage the sale of used games by including new content. Unfortunately, they do things that have negative impact. One of which burns me up so much I even wrote a blog about it on N4G.

I've noticed IMHO it seems like these big companies are trying so hard to not try hard. You're probably thinking WTF does he mean by that it doesn't make since. Well, I'm saying that sometimes they invest so much money into something positive and then go doing something negative that counteracts them.

It seems when companies get really big they think they become immune to the effects of bad choices. They do things that not only cost them money but hurt their relationships with the customers that support them. I've seen it done a lot from fortune 500 companies. They're big so they take bigger risk. Here are a few examples in gaming history.

Squaresoft thought they could make a Final Fantasy movie profitable and ended up going bankrupt over it. Sony happened to come along and bail them out. They crushed a lot of fans when the movie failed to be all the awesome that the Final Fantasy brand represented.

Look at Microsoft. Wanting to get a head start in this gen they launched a product they willingly knew was defective. They've started producing more reliable console and might even release a better slim next year. This upset a lot of customers when they had to deal with the repairs.

Sony, launched the PS3 at $600. They thought everyone would be willing to pay $600 for the PS3. The CEO even made a statement something like (it might be expensive but they'll work that much harder to buy it.) They finally figured it out and got the PS3 to a sweet spot in price. When Johny couldn't afford a PS3 he went and bought a Wii or a 360. Telling the customer they need to work harder isn't going to create any fans.

Atari, thought Pac-man and E.T. would sale so well they made more games than consoles. E.T. They lost millions creating a gaming crash. The market was flooded and Atari just lost consumer confidence. Yea the games where cheap but they where a dime a dozen.

Ask yourself this, If customers aren't actively saying how good a company is doing why would they we need to convince themselves otherwise? The customers vote with their money and if EA is losing money they aren't doing something right in Europe. Perhaps it's time to ask the customers what they want and what would make them happy.

EA is one of the largest developers in the game industry. They're supposed set examples for the smaller developers. If they're not doing as good as the public makes them out to be and customers aren't happy, They need to reevaluate themselves.

The bottom line. When a company becomes so obsessed with making a profit they lose sight of quality, and overall pride. When this happens the HQ starts getting run to purely around profit. They stop being looked at as leaders because they aren't being told by the customers "You're doing an awesome job." They instead try and convince themselves they are doing good.

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