SFX-360 writes: "Gaming is the means by which we communicate our strongest emotions. For a gamer there is no greater joy than jumping into a party with some of your best friends, no greater defeat than to be dominated in a game you enjoy, and no greater desire than to win. We all strive for the gold and attempt to destroy all opposition on our path to that ultimate end. That is what games are to us. They are more than the ephemeral fruitcake of Christmas past, they are more than the dolls or actions figures of memories long gone. They are the voices with which we speak our feelings, the fingers with which we grasp the world, and the eyes with which we see the future."