The Escapist Bulletin: EA is the smartest publisher of all

Pocket Gamer:

EA has decided to stop taking measures beyond a simple disc check to prevent piracy. Simply put, EA has given up trying to fight the pirates, realising that the heavy-handed efforts it has used in the past have proven ineffective, and has instead elected to treat pirates as just another market that it can sell downloadable content to.

In related news, pigs flew the Atlantic this week, and it's believed that Hell is experiencing freak cold weather.

Sarcasm aside, EA's move is something of a surprise as the company has a reputation for going nuts for DRM.

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3594d ago