2K Games announced paid Borderlands downloadable content before the title was on store shelves, a fairly controversial move to say the least. It was seen by many as a sign that the game wasn't going to feel complete, since it was fairly obvious that content was left out of the retail copy in favor of having early DLC. Thankfully, once Borderlands landed, there was more than enough content on the disc to justify the price, and while more missions would have been appreciated the game never felt lacking. Either way, a $10 DLC pack mere weeks after release is somewhat shocking. Free downloadable content early on makes sense, as it prepares gamers to pay later down the line, but asking for money this early better mean something special.