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GI.Biz Interview: Branching Out

GI.Biz writes: "While Funcom's Age of Conan was one of the biggest MMO launches to-date, the struggle to maintain a strong subscriber base has been a challenge it has shared with other members of the industry. But today the company is announcing the first title to be published under its new Sweet Robot label, Pets vs Monsters - an online game aimed at a much younger, more casual audience.

Here, Funcom's CEO Trond Arne Aas and Pets vs Monsters producer Jon Wright talk to GamesIndustry.biz about the thinking behind the company's expanded direction, what their hopes are for the new market and what it can bring to the business overall."

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