Wilson Rothman from Gizmodo just got back from meeting with Noel Lee from Monster Cable, along with a posse of affiliated ladies and gentlemen, and their heavy equipment. He was there to talk to them about the fact that they sell-and have convinced a lot of retailers to sell-very expensive cable ($120 for 2 meters.) At the same time, there are cheaper non-Monster cables available on the Internet. The simple question Why? resulted in an organized, technical 2-hour response.