Riccitiello: Quality, Sales Correlation Takes Time To Show

Electronic Arts CEO John Riccitiello has made a mantra out of the idea that making game quality the primary goal creates profitability by its nature -- but the relationship between a game's quality, its Metacritic score and its profitability often eludes precise science.

Metacritic rankings certainly may act as at least a partial bellwether for quality levels in a publisher's portfolio, or for trends within a given franchise. But it's never been proven that ratings directly correlate to sales in any meaningful way -- in fact, recent analyst research has shown that scores are among the least-important factors to consumers making new game purchase decisions.

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