While Sony may make one or two boneheaded moves on the road to launching the PS3, it looks like it isn't hurting their image much. While many of us may worry about the price point and Kuturagi's mouth hurting their image with consumers, the newest Harris poll shows that Sony still owns the top spot in terms of best brands. You really can't beat their mindshare, and this leverage is going to come in handy when pushing their new hardware and of course getting Blu-Ray respected as a standard.
I only wish people knew better
who says they don't?
Well i guess Japan knows better with 70% wanting the Wii
I surround my self with people who love tech stuff, cars, home ect and no one considers Sony as a luxury brand it's looked at as being ok not the cheapest it's closer to the luxury end than most but really just below average.
Of course casual gamers say this. They only care about the brand name, they don't hear all the BAD news.