Why did devil may cry go multiplatform?

Kobayashi was first asked to comment on how DMC4 became a multiplatform title. "Devil May Cry is an extremely strong name overseas," explained the producer, "so there was of course the business decision that we couldn’t exclude the Xbox 360. We’re using an engine called Framework for development, and it’s extremely easy to have a multiplatform strategy including the PC. You can say that Devil May Cry 4 is the first such offering. With the increase in platforms, we have the chance of more people being able to play the game, so we’re also happy as developers."