Video Game Interest This Holiday at Highest Level Since '04, says ESA

The economy may still be wreaking havoc on the games industry, and sales were way down in October, but video games still are on the top of many shoppers' lists, according to a new poll conducted by KRC Research on behalf of the ESA. 42% of American adults plan to give or hope to receive a computer or video game this holiday season and that percentage is up nine points from 2007, representing the highest number since 2004.

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