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Square Enix's Wada Talks Going Beyond Globalization

Globalization is a goal at the forefront for many companies in the game industry, but publishers must not make it a completely overriding concern, says Square Enix CEO Yoichi Wada. Rather, the industry should strive to address different lifestyles and cultures.

"Sometimes 'global' is used to describe all aspects of a business. I Think this leads to failure," Wada said in a keynote at the Montreal International Game Summit today.

Certain areas of a publisher's business, like its market-specific business platform, must be dealt with locally, while its larger corporate infrastructure is addressed globally -- but Wada notes intellectual property concerns cannot fully be addressed in either of those areas.

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kratos1233672d ago

how you ruined everything
i miss squarsoft

Aquarius3672d ago (Edited 3672d ago )

You should blame it on Microsoft.

They are holding this generation back.