Globalization is a goal at the forefront for many companies in the game industry, but publishers must not make it a completely overriding concern, says Square Enix CEO Yoichi Wada. Rather, the industry should strive to address different lifestyles and cultures.
"Sometimes 'global' is used to describe all aspects of a business. I Think this leads to failure," Wada said in a keynote at the Montreal International Game Summit today.
Certain areas of a publisher's business, like its market-specific business platform, must be dealt with locally, while its larger corporate infrastructure is addressed globally -- but Wada notes intellectual property concerns cannot fully be addressed in either of those areas.