Splinter Cell Conviction to feature in-game advertising during torture scenes

Imagine this: you're playing one of Splinter Cell Conviction's many "choose your own torture" sequences, as described by Ubisoft's Jeffrey Dickstein. As you're slamming a terrorist's face into a urinal, you might ask yourself, "is this the new Degree deodorant I should buy?" (Seriously, these are his words.)

This is actually the pitch Ubisoft delivered at Microsoft Advertising's Gaming Upfront presentation in New York this evening. In-game advertising is rapidly growing, but has typically been relegated to sports and racing games. Splinter Cell Conviction breaks convention by being neither. Expect both static and video ads to appear throughout the environment -- including during the game's lengthy torture sequences. Perhaps they should take it one step further: Sam Fisher should grab a Coca-Cola bottle, smash it, and use the broken glass to kill a guy. Talk about refreshing!

Oculus Quest Giveaway! Click Here to Enter
The story is too old to be commented.
Whut3682d ago (Edited 3682d ago )

CMON SON! F out of here with that. I dont mind ads in sports game but in SplinterCell ? CMON son!


IdleLeeSiuLung3681d ago

I remmeber the Major Gaming League ads in Rainbow Six Vegas and it did NOT fit in!

Saaking3681d ago (Edited 3681d ago )

Ads? That's a shame. So, how is it gonna work? Are they gonna use brand torture tools instead of the generic ones?

Sunny_D3681d ago

It would be funny if they put a Ps3 ad in there.
Lol, I'm going to toture with this Ps3 ad.

What's it do?

IT ONLY DOES EVERYTHING! Please I'm innocent!



That's right... Knocks out

ugh lol

RockmanII73681d ago (Edited 3681d ago )

If I remember correctly, wasn't Chaos Theory filled with Axe ads? I'll try to find a link.

- Edit -

Sitdown3681d ago

it just doesn't seem to be that big of a deal to me...especially as much as it does for the original poster. If it is done tastefully, and gives the company more money to support their game, then I definitely don't have a problem with it. I'll take minor ads for free dlc any day of the week.

Hisiru3681d ago

I don't like the Idea... but let's see...

Darkstorn3681d ago

Seems in bad taste to me. Seems like advertising during a torture scene is the worst possible way to peddle Chryslers to gamers...

ReservoirDog3163681d ago (Edited 3681d ago )

Well, I remember them being in the old Splinter Cells occasionally.

Oh well I guess.

Nothing to cry over though I wouldn't mind it at all if because of it they charged less because of the advertisement money.

edit: Though, like Darkstorn said, I'm not sure this would help the family-friendly angle all companies want if it shows up while you're watching someone's skull crack open.

Winter47th3681d ago

- Come on Sam! tell us where the SRDM is!
- NEVER! no wait! not the balls *zap* AAARRRR*sponsored by Cocacola*RRGH!!!
- This's your last chance! 'member what happened to your daughter?*sponsored by Tide*That was me! aha..ahaha.ahahahahah*sponsore d by Clearasil*ahaha!

snipermk03681d ago

Ads during torture scenes. That's like being told about Jesus Christ while having sex.

Lol, imagine seeing ads for "Child relief programs" while brutally crushing a guys finger for answers.

+ Show (8) more repliesLast reply 3681d ago
rawrockkillz3682d ago

Put Hiphopgamer advertising during a torture scene. That would be a very painful scene to watch.

NMC20073681d ago

LOL, that's good, that one made me laugh, nice.

mistajeff3681d ago

VIDEO ads? I honestly thought this article was a joke when I started reading it. If it ends up being as intrusive as it sounds, I'll probably actively go out of my way to avoid buying the products advertised in the game. Cuz, ya know, they'll totally notice and care if I do that.

kaveti66163681d ago

I don't like this idea very much. On the one hand, having real ads from real corporations like McDonald's in a game like The Getaway makes the game environment seem more realistic, in contrast to Burger Town in MW2. But on the other hand, I don't want to have dynamic ads being superfluously added on-screen while I'm playing. To me it seems kind of like watching a movie on television only see a small advertisement near the bottom-right corner for another movie later on. It's annoying.

BreakNeckSpeed3681d ago (Edited 3681d ago )

I don't mind Ads if they are done realistically, which Ubisoft have promised as they will be contextually well placed in the environment not to take away from the experience. MW2 has tonnes of ads. Take the Airport scene 'No Russian' for example, theres loads.

Having name-brand advertisements can actually improve the immersion if it's done realistically. Splinter cell is based in modern day so Its nothing far fetched.

Edit : Speaking of Ads

Does anyone remember this MGS4 ad ?


wxer3681d ago

"I don't mind Ads if they are done realistically"

nice spin

Show all comments (44)
The story is too old to be commented.