At the Develop in Brighton conference some of the gaming industry's biggest developers are banging their heads together.
Mark Rein of Epic (they make games like Unreal Tournament) rail against Intel's dangerous influence over the PC market - and in the most extraordinary manner.
"I'm concerned about the level of growth in the PC games business," he told the audience, pointing particularly to the strategy of rolling out integrated graphics in computers rather than dedicated ones. "A $900 PC is nowhere near as capable as a $299 XBox 360 console: we're losing PC gamers in record numbers."
Rein placed the blame firmly at Intel's door, for an approach to the computer market that tended to go for the lowest common denominator . He suggested that the lack of graphical power was holding back further developments in all kinds of software, not just games, and claimed Microsoft had "capitulated" to Intel by not enforcing 3D power on the desktop. Such a change would cost very little - he suggested between $5 and $8 - but the result is that the gaming industry is now thinking of abandoning PCs completely in favour of consoles.