Ubisoft's CEO, Yves Guillemot, has told the BMO Capital Markets Digital Entertainment Conference that the company is chasing a market share of 10 per cent, a figure it believes it can hit "quickly".
The publisher's slice currently stands at 6 per cent, but Guillemot believes that its three-pronged approach can grow that number.
"We have lots of innovations and initiatives that will come in the next few years," he said. "We're working on three segments: Present and future consoles; online and social networks; and also on entertainment convergence.
