Jorge from www.blueraycenter.com writes: Did you happen to picking the new Disney-Pixar animated film UP? You did? Then you might have noticed one small thing inside of the case, there's a slip announcing the upcoming DVD for Blu-ray trade in program. This is similar to what Warner did a few months back with the Red to Blu campaign. However, if you go to the site on the slip, www.DisneyUpgrade2Blu.com, there's a coming soon message so we'll have to wait to see any further details and titles eligible for trade. We'll keep you posted!