G4TV writes: "Even though Electronic Arts says they're happy with their most recent financial performance, EA CEO John Riccitiello blamed struggles to succeed on the Wii as a continuing issue for the company. Riccitiello pointed to the disappointing sales of Madden NFL 2010, a game he called "very, very strong," as something EA needed to work on solving hand-in-hand with Nintendo themselves.
"To be honest," he said, "the Wii platform has a been a little weaker than we had certainly anticipated and there's no lack of frustration to be doing that at precisely the time where we have the strongest third party share. We're reaching out to Nintendo to find ways to partner to push third-party software harder. I frankly think they [Nintendo] need more beats in the year than what they get out of a first party slate to be able to have the Wii software platform perform as well as they would like.'"