It's said that beauty is in the eye of the beholder; it is a completely subjective experience, dependent upon the taste of each particular viewer. This is palpably evident in the video game industry, where one man's trash is another man's treasure. One need only review the relatively recent controversy over Diablo 3's color palette to realize the truth of this.
Have we evolved a different set of standards for the concept of beauty in a video game? Is there ever one prevailing standard, apparent and provable to all? Why is beauty so hard to define?