With the holiday season fast approaching, publishers are on the attack with their latest games. With trailers, reviews and information being released every second, the publishers are trying to squeeze every last bit of attention their game can get for when it's finally released. Of course, the most amount of exposure will come from adverts. Be it on the TV, radio, in a magazine or through a website, the publishers are hoping that it will convince vast amounts of people to buy their product(s).
Publishers dedicate a huge amount of their budget for a game to their advertising, so the question is, does it work? Have you even been watching TV when an ad appears and it actually encourages you to go out and buy the game? Or have you seen the score next to a game in the advert and decided to rely on that for your purchase?