Marketers are scrambling to be players in the world of video game advertising. A growing army of game fans and new game advertising options are making games increasingly attractive. Marketers spent about $80 million in 2005 on game advertising - from product placement in games to sponsoring gaming events - according to research firm Parks Associates. By comparison, the value of all media product placement in 2005 was about $3.5 billion, estimates marketing researcher PQ Media. Parks projects game ad spending will top $400 million by 2009.
About 75% of U.S. Internet users spend at least an hour a month playing games, according to Parks. About 27% average 30 hours a month.