PS3 significantly helping European Blu-ray Disc cause
The Sony PlayStation 3 isn't only a powerful piece of gaming hardware; it's also one of the best Blu-ray Disc players currently on the market. PlayStation 3 owners are well of this fact, and may likely be using the console as a part-time HD movie player.
Following the North American release of the PS3 in November 2006, Blu-ray movie sales surged significantly – making up for ground lost to the more economical HD DVD standard. A similar trend is now occurring in Western Europe, where the PlayStation 3 launched on March 23.
According to data from the Blu-ray Disc Association, as cited by Pocket-lint, HD DVD comfortably outsold Blu-ray Disc up until the launch of the PS3. In the week immediately after the console's European launch, Blu-ray discs accounted for almost 87% of all HD disc sales, and not since trailed HD DVD sales.
Recent weekly figures from Europe put Blu-ray sales three times greater than that of HD DVD, with the now-leading format accounting for 64 percent of the total volume in 2007. The quick turn of the tide, however, reflects how easily it is to sway favor in a still relatively small niche market.