Co-Optimus writes: "It's been years since I last played an NBA Live game. Sure, I've played the demos, but I have never been impressed since the series made the jump to the current generation of consoles. 2K's NBA have simply done things better and won every year almost by default. With NBA Live 10 I think EA Sports has finally turned that corner and created a game that can compete with the 2K offering, although I am basing that on my play of last year's NBA 2K9. It is obvious the development team has given as much time and care with making this as other EA developers have since Madden NFL 10 came out."