EA's Riccitiello: Digital Biz 'Offsetting' Game Retail Challenges

The crystal ball is still fuzzy when it comes to how the games industry will finish out a challenging year. Traditional game sales and the $60 software price point have struggled, but Electronic Arts CEO John Riccitiello says digital sales have the potential to make up for sluggish retail.

With the key holiday season still ahead, it's also too early to call a game like The Beatles: Rock Band a disappointment, Riccitiello asserted in a television interview with Fox Business' Liz Claman.

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