The Wall Street Journal has conducted a new interview with Nintendo of America President Reggie Fils-Aime who discussed the success of the Wii, the ability for third parties to do well on the console, and when he believes Wii will take over first place.
"First, we're going to sell more systems. In the past, the consumer that would have looked at this and said 'it's not for me' is now finding experiences that give them enjoyment. The second piece is we will sell more software -- not just us, but third parties as well that create content for this expanded audience," he said.
Fils-Aime also countered the notion that it's hard for third parties to be successful on Nintendo platforms and he defended the company's licensing structure. "...there's a historical view that third-party licensees cannot make money on Nintendo platforms, and it's just false. Today, third parties are doing extremely well both on Wii and DS. That's why they're devoting more and more of their own development resources against these two platforms," he said. "I think our licensing structure is very comparable and competitive with what other platform holders do. That is not the issue. While in the past development teams may not have been up to par, I certainly believe that's changing. When you have Disney or EA creating dedicated centers of excellence on our platforms... the game creation and game content will only get better."