The Quest for Sony’s Mascot

Having a mascot is a fairly common practice when it comes to building a brand of any kind. Everything from restaurants to sports teams, and tech companies utilize the power of mascots, the main reason being that they are symbols and are meant to be instantly recognizable characters that we associate with a certain name brand. Just the sight of a mascot can immediately put emotions of happiness or hatred into the minds of an audience. Video game companies through the years have been one of the biggest users of mascots, especially the company that revitalized the industry when it was nearly gone.