Moore Delighted' With FIFA 10 In Japan, Details Market 'Frustrations'

EA Sports head Peter Moore says he's "delighted" to see FIFA 10 making strides in Japan, having been challenged in the past by the insularity and specific tastes of the Japanese market.

He calls Japan "the cradle of our industry," praising the continued creativity of the country's developers even in an era when Japanese design sensibilities appear to be suffering a business decline -- but on his official blog, Moore writes candidly about "frustrations" he has experienced as part of American game companies trying to market to Japan.

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