Naughty Dog's Uncharted franchise is arguably now one of the key IPs on PS3, right up there with Resistance, Killzone, Ratchet and Clank, and God of War. Marketing the first game in the series wasn't so easy, however, according to Creative Director Amy Hennig, who spoke to IndustryGamers recently for an in-depth interview on the game making process for Uncharted 2, working on PS3 and more.
Hennig explained that there was no "hook" to Nathan Drake, and that made selling the concept a bit challenging initially. "There were some concerns on the previous game I think. To be honest, I think it was a little bit of an enigma for people. It's not a very typical game. Even though we're coming from this action-adventure tradition, I think people were looking at the game and wondering, 'What's the hook?' We're looking at Drake in a t-shirt and jeans... how do we sell this guy? He's not Kratos and he's not a space marine, so how do you communicate this somewhat ambiguous message that if you buy this game you'll be playing a summer blockbuster? I think it took us a while, both internally and at Sony, to figure out how to get that message across," Hennig explained.