PlayStation still has a long way to go in Indian market

Mumbai: Atindriya Bose, country manager, PlayStation, Sony Computer Entertainment, talks about the company's future strategies and the launch of Desi Adda: Games of India, its first console game developed in the country for PlayStation Portable (PSP) and PlayStation2 (PS2) that can be played in three Indian languages. Edited excerpts:

Q: How has PlayStation done in India?

A: On an annual basis, all consoles put together (PSP, PS2 and PS3), we now sell 300,000 consoles every year. Of this, PS2 and the PSP account for 80% of units sold. In terms of market drivers and penetration, PlayStation2 has now gone even beyond the Top 20 cities, followed by PSP, while the PS3 is still a top 10 metro phenomenon.

Keeping this in mind, the content being developed here is largely for PS2 and PSP, as it has been developed for new gamers and has been designed of them. For PS3, international content strategy works very well.

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sunil3271d ago

is the second largest in terms of population

spektical3271d ago

for the later part of the ps3 lifespam.. if sony plays their cards right and if india and china become core countries , sony will be making bank easily on india and on china

nix3271d ago (Edited 3271d ago )

for all that said and done.. i'm still worried what will happen to my PS3 if it breaks down... it's not in warranty period anymore and Sony SURPRISINGLY does not repair Playstations in India.