Mumbai: Atindriya Bose, country manager, PlayStation, Sony Computer Entertainment, talks about the company's future strategies and the launch of Desi Adda: Games of India, its first console game developed in the country for PlayStation Portable (PSP) and PlayStation2 (PS2) that can be played in three Indian languages. Edited excerpts:
Q: How has PlayStation done in India?
A: On an annual basis, all consoles put together (PSP, PS2 and PS3), we now sell 300,000 consoles every year. Of this, PS2 and the PSP account for 80% of units sold. In terms of market drivers and penetration, PlayStation2 has now gone even beyond the Top 20 cities, followed by PSP, while the PS3 is still a top 10 metro phenomenon.
Keeping this in mind, the content being developed here is largely for PS2 and PSP, as it has been developed for new gamers and has been designed of them. For PS3, international content strategy works very well.