The Unfair Price of Video Games

Here's a question: Why are games so expensive? Why is it that a 40-100 hour game like Final Fantasy, or Fallout 3 (depending on your level of completion) costs 60$, and a game like Uncharted: Drake's Fortune, which features roughly 10 hours of gameplay also costs 60$? Even used games can be between 40-55$, so wtf?

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