Niesen, EEDAR Team Up for Video Game Data Service

Electronic Entertainment Design and Research (EEDAR) and The Nielsen Company jointly announced today that they're collaborating to create the "ultimate comprehensive solution for video game industry research." Under the deal, data from the Nielsen Video Game Tracking service (which provides a weekly survey of more than 1,200 active gamers) will be integrated into EEDAR's GamePulse, a web-based dash-boarding and on-demand research application. This integration should be available by next March.

"This enhanced service will enable licensed clients of both the Nielsen Video Game Tracking and GamePulse services to view consumer awareness, purchase intent and demographic information for upcoming and historical games directly within GamePulse," the companies explained.

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