Top
10°

Retail 'critical for Sky Player'

Constant marketing and in-store bundles will drive console sales this Christmas, says Xbox boss Thompson.

UK Xbox boss Neil Thompson has called retail 'critical' to the success of its Sky Player service on Xbox.

The service – which allows Sky subscribers to watch Sky TV through Xbox – launched last week. Microsoft has released a retail pack, which features a media remote, one-month's subscription to Sky and three months of Xbox Live Gold for £29.99.

The story is too old to be commented.