Rod Cousens has told GamesIndustry.biz that the videogames industry must continue to pursue new IP or risk driving consumers elsewhere.
Speaking in an interview, he rejected the notion that new IP couldn't be successful, and dismissed a tough economy as an excuse, arguing that "stimulating the consumer" was what was needed.
"While there may be a view that you can't publish new IP with any great success, I don't buy off on that," he said. "If all you're going to do is more of the same, then we'll face all the hurdles and obstacles that the music and movie businesses have faced before. If we don't learn from that, then shame on us."