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We Are All Gamers

Hal Halpin @ IndustryGamers: "As Generations X and Y mature and continue to consume interactive entertainment, while also having children who themselves ingest games (similarly to any other media), we begin to win the war of attrition that has been discussed by Government Affairs executives the country over. But the impact that it is having and will have is subtle, yet sublime: gaming changes us, our tastes and preferences, our mood and attitude and how we interact with the world. Like music and movies, compelling gameplay can be motivational, inspirational and depressing and disgusting. We are affected. "

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