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Unknown Worlds' Cleveland: 'Pre-Sales Completely Changed Our Financial Picture'

As an independent developer working without a traditional publishing agreement, Unknown Worlds Entertainment has to find non-traditional sources of revenue to fund development, and founder Charlie Cleveland says direct pre-sales of its upcoming Natural Selection 2 are becoming a bigger part of the picture.

"Natural Selection 2 pre-sales have completely changed our financial picture," Cleveland told Gamasutra in an interview this week. Unknown Worlds has generated about $220,000 from preorders, compared to nearly half a million dollars raised from angel investors.

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gamasutra.com
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