Sony has a raft of problems to fix. Its mobile phone joint venture with Sweden's Ericsson is struggling in the smartphone market. And while the profitability of its gaming and TV businesses are improving, they are expected to continue losing money for some time. Chairman and CEO Howard Stringer plans to discuss Sony's latest strategic plans at a press event in November.
Here's an excerpt of the Q&A part of today's press conference with Sony's CFO Nobuyuki Oneda:
Q: How are the PS3 cost reduction efforts coming along?
Oneda: The PS3 now costs about 70% less than it did when it first came out (in November 2006).