Ancients Reborn: Launching League of Legends

After a gradually broadening beta that lasted for more than six months, Riot Games' PC multiplayer action/strategy/RPG hybrid League of Legends: Clash of Fates has launched. But as a free-to-play experience with optional paid "customization and convenience," the work for the Los Angeles-area developer is only just beginning. To generate revenue, the company must continually add new content and features to its game, fostering a community willing to choose to incrementally invest in the experience.

Gamasutra sat down with Riot Games co-founder and president Marc Merrill and lead creative designer Shawn Carnes to discuss how the company plans to do just that, from its low-cost business model, to usability concerns, to breaking free of the grip of publishers.

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