At this week's LGF 09, Microsoft dismissed the recent hype about 'cloud gaming' with Xbox Live EMEA boss Jerry Johnson telling the BAFTA audience that streaming machines will simply NOT be mass-market "for the foreseeable future."
Talking about streaming services such as OnLive and Dave Perry's Gaikai - that have received considerable PR coverage throughout the last year – the Microsoft man stressed his belief that "streaming technology is something that the industry is betting on longer term... right now I don't believe that technology can scale out against the experience we can offer on a local machine."
Elsewhere, renowned industry analyst Nick Parker claims that, according to his research, the tipping point ('the iTunes moment') when DLC overtakes boxed games will occur in 2014, when the games industry "might have some parity betweeen digital distribution and retail."
In terms of predicting the 'next gen' of gaming hardware, Parker refused to be drawn on specifics, although he was keen to speculate that it would not be too surprising to see Apple launch a dedicated gaming console based around Intel's Larabee chip.
The suggestion was that a company such as Apple could well take the gaming industry by storm, with Parker expecting "one big new entrant to shake up the eco-system".