Kenka Bancho: Badass Rumble had an interesting start to its localization. Originally released in Japan as Kenka Bancho 3, Atlus U.S.A. felt the title on its own wouldn't make any sense to North American audiences, for whatever reason. In an unprecedented move, the publisher allowed fans to vote for its new name, and the result was Kenka Bancho: Badass Rumble. While the new name may not make much more sense, it does tell you just about everything you need to know about the game. Though the brawler may not feature much more than "run around and punch people" gameplay, the game's humor and over-the-top characters and dialogue make Kenka Bancho: Badass Rumble a unique beat-em-up.