According to a new Bloomberg report, Nintendo is so encouraged by the great start the Wii has had that the company is now anticipating U.S. sales of 35 million units by year 2012. To put that in perspective, the PS2 (probably the most popular console to date) has sold a bit over 38 million units in the U.S. so far. So if the Wii can reach that goal within five years, it will have done very well indeed.
In fact, Nintendo of America marketing head George Harrison indicated that his company may even reach that goal some time in 2011. In order to do so, he said that Nintendo is increasing Wii production at factories in China to meet demand.
Nintendo has sold 2.5 million Wii consoles in the U.S. through April according to NPD data (compared with 1.3 million for PS3 and 5.4 million for Xbox 360), but the company likely could have sold even more units in the time since launch last November had more stock been made available. "Demand is much greater than we anticipated," Harrison said. "A year ago no one thought we would be in this position."