EA is one of the largest publishers in the world and a fully global organization -- but doesn't have much penetration in Japan, which is still one of the most vibrant and successful gaming markets, globally, even in the midst of a downturn.
That seems to be changing. During the week leading up to the Tokyo Game Show, EA Japan hosted an event at the opulent Mado Lounge at Roppongi Hills, an upscale Tokyo complex that mixes offices, shopping, theaters, and museums.
The event featured the company's first Japan-developed, Japan-targeted title to be released in some years: Tsumuji, a Zelda-like adventure game for the DS starring a young ninja. It may not be released in the West at all.