Price Pressures

The question of pricing for videogames is a perennial conversation piece within the industry. That's hardly surprising, given the variation we've seen over the decades - from cassette games for home computers selling for two or three pounds in the early eighties through to the latter days of the Nintendo 64, when cartridge price tags could hit fifty or sixty pounds, right through to the modern day when consumers happily spend well over a hundred pounds on a box full of plastic instruments for Rock Band.

Despite such historical fluctuations in the price of interactive entertainment, price has never been quite such a hot topic as it is today. Everyone in the industry, it seems, has a viewpoint, but few of those viewpoints are particularly aligned. Prices are set to rise, say some groups. Prices are in free-fall, say others. Others again argue that traditional pricing is becoming entirely obsolete and will soon give way to more novel ways of generating income.

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