Apple plans Mac marketing blitz around Windows 7 launch

Phil Schiller on Windows 7: "No matter how you look at it, it's still Windows".

Apple plans to counter the upcoming release of Windows 7 with advertisements that will lambaste the upgrade process from Windows XP, and portray Macs as more secure.

According to BusinessWeek, Apple will launch ads in response to the debut of Microsoft's latest operating system, due on Oct 22. The spots are expected to criticize Windows and portray the Mac as a superior platform. Apple views the launch as an opportunity to lure Windows users to the Mac.

"It will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and and iPhones," the report said. "And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7 -- one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs."

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D4RkNIKON3600d ago

Oh but for people who want to go from PC to mac the files and programs will magically transfer with no hassles what so ever? You will still need to start from scratch and reinstall all of your programs. This is why I am sticking with Vista, I have had no problems with it at all and I don't want to have to reformat.

D4RkNIKON3600d ago

So there really is magic involved? Files and programs automatically appear on your new computer when you go from a mac to pc? No need for the disks? Wow, learn something new every day I guess..

tda-danny3599d ago

I was just about to copy/paste the exact same thing as you.

What a crock. You'll have to install all of your old programs... You would have to do the same if you made the switch to Mac as well, providing there is a Mac version of the software (in which case you'll spend more money re buying all your software to the other platform.)