DJ Hero to put industry in a spin

Retail should make room for hands-on demos, says Activision – as publisher sets sights on expanding music market.

Activision believes that DJ Hero can help grow the music game genre – by attracting consumers that have never before played Guitar Hero or Rock Band.

The firm's global publishing boss Mike Griffith admitted in August that the music category was 'significantly down' year-on-year – but pointed to Europe as an area in which it could still expand.

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JackBNimble3599d ago

Another game Activision will exploit to death.

madpuppy3599d ago

What a waste of time and money. another lousy music game and more plastic crap.