Price slashing will 'confuse and disappoint' consumers

The recent price war conducted by some supermarkets on the release of FIFA 10 earlier this month has been branded as "stupidity" by director Neil Muspratt, who has told that he believes the practice will only service to confuse - and ultimately disappoint - the consumer.

Speaking in an exclusive interview in the build-up to what the industry hopes will be a busy Christmas period, Muspratt explained that while the recent hardware price cuts were good news, he expected the new higher RRP of Modern Warfare 2 to become the standard in future.

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