IncGamers - MMO Weekly 13/10/09: Subscription And Launches

Jeff Hollis is back with another opinion piece looking at failed launches of MMOs. We've asked him to go into marketing, but he's not interested. This is a taster of his popular weekly feature:

"It's not like players aren't looking for something new. If anything, the initial launch figures of several games indicate that players are, in fact, sniffing around for a new MMO. For example, both Conan and Warhammer sold over a million copies of their game early on, only to have their subscription numbers dwindle later. It's rather widely believed that LOTRO, Warhammer, and EVE all boast similar subscription figures, at around 300,000. Of course, hard information on all this is very challenging to come by."

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Maticus4115d ago

I feel another WoW bashing coming...

Leord4115d ago

Well, it's just healthy :)

Xulfxulf4115d ago

wow is no fun to bash, since it's too well armored with billions of dollars. feels no pain...

Leord4115d ago

Hehe, there that international group that does sales figures should do subscription figures :)

Fyzzu4115d ago

WoW is an aberration, and analysing why it's done quite as well as it has, I think, comes down to the fact that it was a polished game that hit at just the right time and has kept pushing and pushing.

Very good point in the mid-game content, though. Online, there's a lot of people vocal about the endgame, but that tends to be the hardcore minority. The beginning content is obviously important as it's what pulls players in and keeps them there, but yes, the mid-game is hugely important. Weird how I can still think of areas in WoW that I hated so much I've never, ever done again, but that there were always others for me to do. I'd not really thought of the mid-game as being that important before.

4115d ago