GI.Biz Interview: Simply Put

Founded in 1998 as an online-only videogame retailer, has grown to become a major independent player. Taking the helm in late 2006 Neil Muspratt, company director, set about re-establishing the site's authority by further improving its online reputation and focusing on converting site traffic in to paying customers. The site was redesigned earlier this year to aid in this goal by ensuring as clean and uncluttered an aesthetic as possible. recently caught up with Neil to discuss the site's progress, 'intelligent retailing', how Modern Warfare 2 could herald the introduction of 'sensible Q4 release schedules' and the confusing effect that FIFA 10's launch day price-slashing could have on consumers.

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