Microsoft to buy aQuantive for US$6 billion

Microsoft plans to acquire aQuantive, a digital marketing services agency, for around US$6 billion in order to grow its internet advertising business, it announced on Friday.

Microsoft said aQuantive's 2600 employees will be incorporated into its online services business, dedicated to growing advertising on the company's MSN portal, its Windows Live online services, the Xbox Live gaming platform and Office Live services.

The planned acquisition comes just a month after Google offered US$3.1 billion for DoubleClick, a network of advertisers and web publishers, to boost its capabilities in rich media advertising such as banner, graphical and video ads.

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WilliamRLBaker4755d ago

them and google are at odds to the max, sony might think of joining with

tplarkin74755d ago

6 billion is more than Xbox 1 and Xbox 360 development combined. (Including Xbox Live)

I think MS has spent about 5.5 billion on Xbox, so far.

JasonPC360PS3Wii4755d ago

It would be a good time to buy some stock.