PopularMechanics.com writes: "We need innovators. Sure, we need their inventions: the medical tools, the batteries for storing wind power, the efficient engines and agile robots. But we also need their spirit of inquiry to inspire us, their mix of skill and imagination to remind us how real work gets done. PM has been presenting the Breakthrough Awards for five years now, and we've considered thousands of potential winners. So we know. The fundamentals are strong. Innovation promises a brighter future. And the breakthroughs keep coming. On October 8, we have invited representatives from all 10 of this year's brilliant innovators to celebrate their remarkable achievements."
Popular Mechanics has awarded Microsoft's Project Natal as one of the "Most Brilliant Innovators of 2009."